Businesses that undertake market research and investigate the selling landscape, will be those most likely to succeed in online retail in international markets.
International ecommerce is not easy – selling your products and services into new markets and new countries, often with different cultures and values, can be fraught with difficulties.
In our experience, businesses seeking to expand by selling abroad can easily get it wrong – mostly because ‘they don’t know what they don’t know’.
If you are thinking about international ecommerce or perhaps have started but have yet to see massive success – the fundamental question that you have to answer is, “How do I make sure that there is a market for my products?”
Emil Stickland, Thrive Digital’s CEO, believes that it is vital that businesses looking to sell their products and services in overseas markets undertake solid research from a specialist before committing resources to online retail.
He explained: “International ecommerce can be challenging and most businesses may discover that there are cultural aspects to online retail in new markets and territories that they simply haven’t considered.
“At Thrive Digital, we ensure that you have access to superior market research and that you will gain intelligence that will highlight any pitfalls, showcase the opportunities and help to provide the backbone for a successful international ecommerce strategy.”
Emil said that it is better to get as much insight into your target territories as possible and that market research will help to determine whether there is a market for your products and services.
He added: “Our market research helps you to answer that question and to determine whether you will need to make changes or develop new products to serve the needs of these new markets.”