"Advancement of technology is increasing commerce opportunities for online merchants, allowing them to sell cross borders, anywhere, anytime.
PayPal commissioned Ipsos to conduct a six market survey with a total of 1,200 merchants to provide insights into CBT strategies.
In combination with previous consumer insights work, this research showcases gaps in merchant strategy vs. consumer demand for cross-border transactions.
This survey is designed to gain insight into 4 main areas: - How merchants are currently selling online (domestically and across borders) - Merchants' cross-border markets, payment options, and pricing strategies -The drivers and barriers of cross-border transactions - Merchants' usage/management of foreign currencies
This study was conducted across 6 markets and 1,214 'online merchants' in total."