BRAND EDITING
Ensure your brand appeals to your target market
Not all brands appeal to everyone. Sometimes it is important to intelligently edit your brand to maximise your profit. In the US and Europe McDonald’s chicken nuggets contain light meat, in Asia they contain dark meat. They are both chicken nuggets, but they appeal uniquely to the market tastes of individual countries.

MESSAGE

To be successful in the chosen markets, a strong message, aimed at the target market, must be developed. This ensures that the brand is appealing to, and in line with, those who are likely to purchase online.

VISUAL IDENTITY

This is how the brand ethos is communicated visually, both internally and externally. It is important that all communication operates at the same level and clearly embodies the brand.

PRODUCT

We can help to define the product offering for the new market. Either by communicating existing products inline with the market, or through new product development.